Story-led writing
where heritage meets wellbeing
stories that enchant before they even step through the door
The best brands recognise that to make people feel something, they must make them part of a collective story.
It is much more than high-converting copy. It’s about creating an experience with the human touch, where they feel seen, cared for, and connected to your history, memory, craft and place.
Maybe it’s a walk through your orchards in autumn, surrounded by the heady scent of ripe damsons. Or your hand-knitted gloves, made from the wool of seaweed-eating rare-breed Orkney sheep.
Whatever your story, share the beauty of your brand with words that tell the tale of your roots. Gather seeds and make them a part of your future forest.
Because when people feel a part of something, they return, again and again.
And they return with others.
WORK WITH me
Journal writing
Regular, in-depth pieces about your history, makers, or seasonal offerings for your website, in a magazine editorial style. Well-told, beauty-filled articles that feed everything else, from Instagram captions to newsletters and press. Words you own that help get you discovered on Google, and don’t disappear down a feed within seconds.
brand story
Every brand has a heritage story, regardless of when it was founded. This is a foundational piece for your home or about pages, that define your voice and who you are. Together, we uncover a new angle to your origin story, your founder and makers, and your roots. You’ll come away with words you can use anywhere, from your website to marketing materials and press.
features
There are parts of your story that sit at the heart of your brand. Human stories, such as a signature product, a room, treatment, tradition, founder or place. I uncover the gaps and give each one a deeply researched, stand-out piece of its own, bringing to your brand and history to life the on the page.
The stories we share with each other are our medicine. Culture and beauty are at the heart of our wellbeing as humans, and always will be.
about
the science of enchantment
my approach
My job as your writer is to make sure your visitors fall in love with your heritage. I work with the principles of neuroaesthetics, the study of how beauty affects our wellbeing. I open up worlds that draw people in and create a home and community they want to remain a part of.
my story
I’ve always been drawn to mystery, old places and things and the depths of the subconscious. As a Level 6 Clinical Hypnotherapist and Mind-Body Practitioner, I understand the power of imagination, emotion and vivid sensory imagery in storytelling. When we work together, that passion goes into bringing your world to life on the page.
PLACES THAT RESTORE
Historic Houses | Hotels | Gardens | Clubs
WHAT WE WEAR
Fashion | Textiles | Knitwear | Jewellery
RITUALS OF CARE
Skincare | Fragrance | Wellbeing Studios | Therapeutic Practices
FROM THE LAND
Farms | Orchards | Food and Drink | Botanicals
art & culture
Museums | Art Galleries | Libraries | Antique Centres
writing samples
my portfolio
You can find samples of my work over on Substack. Essays on old places, history, craft and the beauty that restores us.